Marketing and Social Media

Toolkit Contents:

1. Alumni Relations

2. Ambassador Program

3. Career Fairs and Opportunities

4. Chapter Update Form

5. Community Service

6. Event Planning

7. Fundraising and Budgeting

8. GammaSAID Council

9. GIS Annual Calendar

10. Governing Documents

11. Graduation and Succession Planning

12. Industry Engagement

13. Leadership Skills and People Management

14. Marketing and Social Media

15. MCR Points and Chapter Awards

16. Membership Certificates and Invoices

17. Membership Types

18. Monthly Chapter Reports (MCR)

19. Monthly Officer Newsletters

20. New Member Application Form

21. Officer Meetings and Templates

22. Officer Roles

23. Recruitment and Retention

24. SharePoint Site

25. What Can GIS Do for You?

Social Media is a free powerful tool that your chapter can leverage. Encourage your chapter to engage in social media marketing tactics to reach a larger audience. Assign a Public Relations Officer to be in charge of marketing and promoting the excellence of the organization. Take a moment to ensure that your local chapter has a social media presence across all platforms and is following the below guidelines.

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Benefits of Having a Public Relations Officer/Communications Officer/Social Media Officer

• Create/maintain an online presence for your chapter

  • Facebook, Twitter, Instagram, Snapchat, Blogs, Local websites, etc.

• Create digital posters/flyers for all upcoming events

  • There are several free online tools available to create eye-catching flyers, e.g. www.canva.com

• Take photos at events and post event recaps.

• Keep the public up to date on chapter activities.

• Encourages chapter members to follow your chapter and the Grand Chapter (Gamma Iota Sigma) on social media. 

• Reaches out to campus newsletters to request inclusion of GIS events, awards, articles, etc.

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Marketing Ideas

• Build your chapter’s brand

  • How do people perceive your chapter?

  • Is there a balance of Fun/Social and Professional activities?

  • How are you going to leave a memorable impression?

• Ensure that your chapter and GIS as a whole is portrayed positively and duly recognized by its stakeholders.

• Spotlight officers and members

• Guest speaker spotlights

• Record/Live stream guest speakers

• Collaborate with your college or other campus organizations

• Define your target audience

  • Students

  • GIS Alumni

  • Employers and other industry professionals

• Connect with other GIS Officers from across the country and share ideas

  • Join the LinkedIn page for Officers and start a conversation. 

• Curious about what other GIS chapters are doing?

  • Search for all chapters on social media and follow them! 

  • www.SigmaChapter.org

  • www.GammaChiChapter.org

  • www.gisAlphaIota.weebly.com

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Marketing Materials

• Create flyers for every event 

• Creating accounts where your potential future members and industry partners are: Instagram, Twitter, Facebook, LinkedIn, Snapchat, etc.

• Utilize e-newsletters

• Digital media in collaboration with school

• GIS Banner - Order by emailing Grace Grant. 

• GIS Merchandise - Order through the GIS online store. 

  • Apparel: Shirts, sweatshirts, graduation stoles, etc.

  • Accessories: Lapel pins, tablecloths, bags, etc.

• Merchandise is free advertising for your chapter!

• Encourage your chapter to pick a day where everyone wears their GIS shirts on campus and take pictures!

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Social Media

• Use the GIS handle naming convention @gischaptername, i.e.

  • @gisalpha

  • @gisbeta

• Instagram and Snapchat

  • Post pictures from events

  • Highlight speakers and members on stories

  • Have IG and Snapchat takeovers with members and officers

  • Use it to connect with other chapters and campus organizations

• LinkedIn

  • Repost relevant articles from employers/Grand Chapter

  • Highlight members accomplishments

  • Share events happening with your chapter

  • Follow target employers and organizations

• Facebook

  • Repost events and hold polls for event ideas

  • Create a private group with chapter members

  • Sign-ups for carpools and volunteering

  • Have a public page for external viewers and alums

• Twitter

  • Retweet interesting industry articles

  • Post event flyers

  • Connect with GIS alumni

  • Connect with industry partners, your college, department, etc.

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Tips for Success

• Ensure your posts are respectful, appropriate, and a representation of your brand.

• Many people will get their first impression of your chapter from your chapter social media pages.

• Avoid using social media solely for inter-chapter communication.

• Tag the grand chapter (Gamma Iota Sigma) in social media posts to reach a larger audience.

• Tag companies (especially guest speaker companies).

• Add hashtags to your chapter posts to reach a broader audience:  #GammaIS, #GammaSAID, #GISAlumni, #GammaGrad, #GammaFam, #TalentPipeline, #CareerTrifecta

• Consider creating chapter newsletters: one for members and one for alumni.

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Why Follow the Grand Chapter?

• Information about Scholarship Opportunities

• Reminders about upcoming deadlines

• Internship Opportunities

• Student/Alumni Networking events

• Chapter spotlights

• Conference Information

• Connect with other chapters via social media

• Repost grand chapter content & share with your members 

• ​Take a moment to follow the Grand Chapter now!

  • LinkedIn: www.linkedin.com/company/gamma-iota-sigma

  • Instagram: www.instagram.com/gammaiotasigma

  • Facebook: www.facebook.com/GammaIotaSigmaGrandChapter

  • Twitter: www.twitter.com/GammaIotaSigma

• Also take a moment to follow GammaSAID across all social media platforms! 

  • LinkedIn: 

  • Instagram: 

  • Facebook: 

  • Twitter: 

• Tip: The Grand Chapter emails monthly e-newsletters to all constituents

  • Student newsletter to all registered GIS members.

  • Officer & Advisor newsletter. Chapters that report officers via the Chapter Update Form are added to this listserv. 

  • Industry newsletter to all partner organizations and industry professionals.