Officer Resource Toolkit
Marketing and Social Media
Toolkit Contents:
Social Media is a free powerful tool that your chapter can leverage. Encourage your chapter to engage in social media marketing tactics to reach a larger audience. Assign a Public Relations Officer to be in charge of marketing and promoting the excellence of the organization. Take a moment to ensure that your local chapter has a social media presence across all platforms and is following the below guidelines.
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Benefits of Having a Public Relations Officer/Communications Officer/Social Media Officer
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Create/maintain an online presence for your chapter
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Facebook, Twitter, Instagram, Snapchat, Blogs, Local websites, etc.
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Create digital posters/flyers for all upcoming events
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There are several free online tools available to create eye-catching flyers.
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Take photos at events and post event recaps.
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Keep the public up to date on chapter activities.
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Encourages chapter members to follow your chapter and the Grand Chapter (Gamma Iota Sigma) on social media.
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Reaches out to campus newsletters to request inclusion of GIS events, awards, articles, etc.
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Marketing Ideas
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Build your chapter’s brand
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How do people perceive your chapter?
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Is there a balance of Fun/Social and Professional activities?
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How are you going to leave a memorable impression?
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Ensure that your chapter and GIS as a whole is portrayed positively and duly recognized by its stakeholders.
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Spotlight officers and members
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Guest speaker spotlights
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Record/Live stream guest speakers
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Collaborate with your college or other campus organizations
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Define your target audience
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Students
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Employers and other industry professionals
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Connect with other GIS Officers from across the country and share ideas
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Join the LinkedIn page for Officers and start a conversation.
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Curious about what other GIS chapters are doing?
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Search for all chapters on social media and follow them!
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Marketing Materials
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Create flyers for every event
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Creating accounts where your potential future members and industry partners are: Instagram, Twitter, Facebook, LinkedIn, Snapchat, etc.
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Utilize e-newsletters
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Digital media in collaboration with school
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GIS Banner - Order by emailing Grace Grant.
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GIS Merchandise - Order through the GIS online store.
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Apparel: Shirts, sweatshirts, graduation stoles, etc.
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Accessories: Lapel pins, tablecloths, bags, etc.
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Merchandise is free advertising for your chapter!
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Encourage your chapter to pick a day where everyone wears their GIS shirts on campus and take pictures!
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Social Media
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Use the GIS handle naming convention @gischaptername, i.e.
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@gisalpha
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@gisbeta
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Instagram and Snapchat
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Post pictures from events
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Highlight speakers and members on stories
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Have IG and Snapchat takeovers with members and officers
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Use it to connect with other chapters and campus organizations
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LinkedIn
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Repost relevant articles from employers/Grand Chapter
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Highlight members accomplishments
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Share events happening with your chapter
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Follow target employers and organizations
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Facebook
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Repost events and hold polls for event ideas
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Create a private group with chapter members
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Sign-ups for carpools and volunteering
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Have a public page for external viewers and alums
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Twitter
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Retweet interesting industry articles
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Post event flyers
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Connect with GIS alumni
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Connect with industry partners, your college, department, etc.
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Tips for Success
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Ensure your posts are respectful, appropriate, and a representation of your brand.
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Many people will get their first impression of your chapter from your chapter social media pages.
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Avoid using social media solely for inter-chapter communication.
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Tag the grand chapter (Gamma Iota Sigma) in social media posts to reach a larger audience.
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Tag companies (especially guest speaker companies).
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Add hashtags to your chapter posts to reach a broader audience: #GammaIS, #GammaSAID, #GISAlumni, #GammaGrad, #GammaFam, #TalentPipeline, #CareerTrifecta
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Consider creating chapter newsletters: one for members and one for alumni.
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Why Follow the Grand Chapter?
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Information about Scholarship Opportunities
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Reminders about upcoming deadlines
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Internship Opportunities
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Student/Alumni Networking events
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Chapter spotlights
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Conference Information
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Connect with other chapters via social media
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Repost grand chapter content & share with your members
- ​Take a moment to follow the Grand Chapter on social media now!​
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Also take a moment to follow GammaSAID across all social media platforms:
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LinkedIn:
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Instagram:
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Facebook:
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Twitter:
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Tip: The Grand Chapter emails monthly e-newsletters to all constituents
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Student newsletter to all registered GIS members.
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Officer & Advisor newsletter. Chapters that report officers via the Chapter Update Form are added to this listserv.
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Industry newsletter to all partner organizations and industry professionals.
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